Ken Bischof, President and CEO United Printing

Variable-data printing is a digital way of customizing letters, postcards, direct mail and other marketing materials, fed by databases and files, without stopping or slowing down the printing process. In other words, elements like text, graphics and images are changed from piece to another to target individuals.

For example, instead of producing 5,000 copies of a single document, delivering a single message to 5,000 customers, variable-data printing makes it possible to print 5,000 unique documents with personalized messages for each customer.

Who can use variable-data printing? Anyone!

While many businesses use variable-data printing for direct marketing and advertising purposes, individuals can use this service to personalize wedding invitations, Christmas cards and more.

At United Printing we can purchase databases or use your existing one. If you’re still a little confused about variable-data printing, visit www.unitedprinting.com for examples. Happy surfing!

117 West Front Avenue, Bismarck, ND 58504
(701) 223-0505 • 1-800-437-8040 • Fax: (701) 223-5571
www.unitedprinting.com